Active Optimization COOKIE POLICY

At Active Optimization, we believe in being clear and open about how we use your information. In the spirit of transparency, this policy provides detailed information about how and when we use cookies. Does Active Optimization use cookies? Yes. As described in our Privacy Policy , we use cookies and other technologies to ensure everyone who uses Active Optimization has the best possible experience. Cookies also help us keep your account safe. By continuing to use our services, you are agreeing to the use of cookies and similar technologies for the purposes we describe in this policy. What is a cookie? A cookie is a small file placed onto your device that enables Active Optimization features and functionality. For example, cookies enable us to identify your device, secure your access to Active Optimization and our sites generally, and even know if someone attempts to access your account from a different device. Cookies also enable you to easily share content on Active Optimization and help us serve relevant ads to you. When does Active Optimization use cookies? We use cookies on our website ActiveOptimization.com. Any browser loading this site will receive cookies from us. Some software functions will direct your web browser to our web site at which time cookies are used as well. What types of cookies does Active Optimization use? We use two types: persistent cookies and session cookies. A persistent cookie helps us recognize you as an existing user, so it’s easier to return to Active Optimization without signing in again. After you sign in, a persistent cookie stays in your browser and will be read by Active Optimization when you return to the site. Session cookies only last for as long as the session (usually the current visit to a web site or a browser session). Adobe Flash is another technology that can provide cookie-equivalent functionality. Adobe Flash is capable of storing information on your device (in a file outside of your browser). Please note that not all browsers provide the ability to remove Adobe Flash “cookies” (also called “locally stored objects,” or “LSOs”). You can restrict or block Adobe Flash cookies/LSOs through the Adobe website. As with any cookie, if you do restrict flash cookies/LSOs, there may be some Active Optimization features you aren’t able to use. When our software directs your web browser to our web site cookies are created which store some of the same information about your system that was shown in the software. These cookies are created to track and analyze site usage preferences so we can provide a more personalized experience on our web site. What are cookies used for? Cookies can be used to do lots of different things, like recognize you when you visit Active Optimization, remember your preferences, and give you a personalized experience that’s in line with your settings. Cookies also make your interactions with Active Optimization more secure and faster. Additionally, cookies allow us to bring you advertising both on and off the Active Optimization site.
This table gives some more information about what we use cookies for:
Categories of Use Description
Authentication If you’re signed in to Active Optimization, cookies help us show you the right information and personalize your experience.
Security We use cookies to enable and support our security features, and to help us detect malicious activity and violations of our User Agreement.
Preferences, features and services Cookies can tell us which language you prefer and what your communications preferences are. They can help you fill out forms on Active Optimization more easily. They also provide you with features, insights, and customized content in conjunction with our plugins. You can learn more about plugins in our Privacy Policy.
Advertising We may use cookies to show you relevant advertising both on and off the Active Optimization site. We may also use a cookie to learn whether members who saw an ad on Active Optimization later visited the advertiser’s site. Similarly, our partners may use a cookie to determine whether we’ve shown an ad and how it performed, or provide us with information about how you interact with ads. We may also work with a partner to show you an ad on or off Active Optimization, such as after you’ve visited a partner’s site or application.
Performance, Analytics and Research Cookies help us learn how well our site performs in different locations. We also use cookies to understand, improve, and research products, features, and services, including when you access Active Optimization from other websites, applications, or devices such as your work computer or your mobile device.Our software may direct your web browser to our web site at which time cookies are used to provide a personalized experience on the web site.
How are cookies used for advertising purposes? Cookies and ad technology such as web beacons, pixels, and anonymous ad network tags help us serve relevant ads to you more effectively. They also help us collect aggregated auditing, research, and reporting for advertisers. Pixels help us understand and improve our service, show you ads on Active Optimization, and know when content has been shown to you. Note: Because your web browser may request advertisements and web beacons directly from ad network servers, these networks can view, edit, or set their own cookies, just as if you had requested a web page from their site. Although we do not use cookies to create a profile of your browsing behavior on third-party sites, we do use aggregate data from third parties and data from your profile and Active Optimization activity to show you relevant, interest-based advertising. We do not provide any personal information that we collect to advertisers. Please note that opting out will not remove advertising from the pages you visit; it will mean that the ads you see will not be matched to your interests. What third-party cookies does Active Optimization use? Trusted partners like Google and Bing help us serve advertising on and off the Active Optimization site, and analytics companies like Google Analytics, and Bing may also place cookies on your device. Please read our partners’ privacy policies (linked below) to ensure that you’re comfortable with how they use cookies. We’ve also provided links to opt out of their services, if you’d like. Controlling cookies Most browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may worsen you overall user experience, since it will no longer be personalized to you. It may also stop you from saving customized settings like login information. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit  wikipedia.org ,www.allaboutcookies.org , or  www.aboutcookies.org . Other helpful resources To learn more about advertisers’ use of cookies the following links are helpful: